{"id":32233,"date":"2015-11-06T07:20:17","date_gmt":"2015-11-06T07:20:17","guid":{"rendered":"https:\/\/prelive.ceosuite.com\/blog\/how-to-create-title-tags-that-increase-your-click-through-rate\/"},"modified":"2026-10-08T10:40:17","modified_gmt":"2026-10-08T10:40:17","slug":"how-to-create-title-tags-that-increase-your-click-through-rate-2","status":"publish","type":"blog","link":"https:\/\/prelive.ceosuite.com\/en-jp\/blog\/how-to-create-title-tags-that-increase-your-click-through-rate-2\/","title":{"rendered":"How to Create Title Tags That Increase Your Click-through Rate"},"content":{"rendered":"\n<div block-name=\"ceo-blog-detail\"\n    class=\"ceo-blog-detail md:pt-[60px] pt-10 pb-20 \">\n    <div class=\"container\">\n        <div class=\"container-xs\">\n            <div class=\"mb-[21px]\">\n                <a href=\"https:\/\/prelive.ceosuite.com\/en-jp\/blog\/\"\n                    onclick=\"if (document.referrer &#038;&#038; document.referrer.includes(window.location.hostname)) { window.history.back(); return false; }\"\n                    class=\"inline-flex text-body-small font-normal leading-[150%] text-black group\">\n                    <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/icons\/back.svg\" alt=\"back\"\n                        class=\"object-contain mr-2 group-hover:-translate-x-1 transition-transform\">\n                    <span>Back<\/span>\n                <\/a>\n            <\/div>\n            <div class=\"border-b border-b-natural-stroke pb-10\">\n                <h1\n                    class=\" heading5-small font-semibold text-black  leading-[normal] mb-[10px]\">How to Create Title Tags That Increase Your Click-through Rate<\/h1>\n                <div\n                    class=\"flex items-center flex-wrap justify-between pb-[10px] mb-5 border-b border-b-natural-stroke\">\n                    <div class=\"flex items-center\">\n                                                    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/prelive.ceosuite.com\/en-jp\/blog\/how-to-create-title-tags-that-increase-your-click-through-rate-2\/\" target=\"_blank\"\n                                class=\"w-9 h-9 min-w-9 inline-flex items-center justify-center aspect-square md:mr-4 mr-2 last:mr-0 hover:opacity-70 transition-opacity\">\n                                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/blog\/facebook.svg\"\n                                    alt=\"facebook\" class=\"object-contain\">\n                            <\/a>\n                        \n                                                    <a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/prelive.ceosuite.com\/en-jp\/blog\/how-to-create-title-tags-that-increase-your-click-through-rate-2\/&#038;title=How%20to%20Create%20Title%20Tags%20That%20Increase%20Your%20Click-through%20Rate&#038;summary=&#038;source=CEO%20Suite\" target=\"_blank\"\n                                class=\"w-9 h-9 min-w-9 inline-flex items-center justify-center aspect-square md:mr-4 mr-2 last:mr-0 hover:opacity-70 transition-opacity\">\n                                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/blog\/linkedin.svg\"\n                                    alt=\"linkedin\" class=\"object-contain\">\n                            <\/a>\n                        \n                                                    <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" class=\"w-9 h-9 min-w-9 inline-flex items-center justify-center aspect-square md:mr-4 mr-2 last:mr-0 hover:opacity-70 transition-opacity\" rel=\"noopener\">\n                                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/blog\/mdi_instagram.svg\"\n                                    alt=\"mdi_instagram\" class=\"object-contain\">\n                            <\/a>\n                        \n                                                    <a href=\"javascript:void(0)\" onclick=\"copyLink()\"\n                                class=\"w-9 h-9 min-w-9 inline-flex items-center justify-center aspect-square md:mr-4 mr-2 last:mr-0\">\n                                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/blog\/link.svg\" alt=\"link\"\n                                    class=\"object-contain\">\n                            <\/a>\n                                            <\/div>\n                    <div>\n                        <span\n                            class=\"text-eyebrow font-medium leading-[160%]  inline-block uppercase text-grey-dark\">Nov 06, 2015<\/span>\n                    <\/div>\n                <\/div>\n                <div class=\"mb-5\">\n                                            <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/09\/Click-through.png\" alt=\"How to Create Title Tags That Increase Your Click-through Rate\" class=\"aspect-[1200\/688] object-cover w-full\">\n                                    <\/div>\n                <div class=\"text-body-extra-small font-normal leading-[160%] text-grey blog-content\">\n                    <p>First and foremost, we need to know \u00a0what exactly a Meta Title is and what is its impact to your website.<\/p>\n<p>Title Tags or Meta Titles define the titles of your page within the Meta Tags. Title Tags are very important because these are used by search engine results pages (SERPs) and reinforce your branding. Search engines display preview snippets of your website pages. That\u2019s why it is critical if you don\u2019t know how to create powerful and effective Title Tags.<\/p>\n<p>Almost all sites have this tag within the header section of the code<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">Sample Code:<\/span><\/strong><br \/>\n&lt;title&gt;This Is Your Title \u2013 Services \u2013 Company Name&lt;\/title&gt;<br \/>\n<a href=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_snippet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6208\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_snippet.jpg\" alt=\"search engine snippet\" width=\"422\" height=\"77\" \/><\/a><strong><br \/>\n<span style=\"color: red;font-size: medium\">ARE YOU READY?<\/span><\/strong><\/p>\n<p><strong><span style=\"color: green;font-size: medium\">Okay let\u2019s begin\u2026<br \/>\n<\/span><\/strong><strong><br \/>\nThese are the 8 keys that every webmaster should keep in mind.<\/strong><\/p>\n<p><strong><span style=\"color: red;font-size: medium\">1. \u00a0Use only 1 &lt;title&gt; tag per page<\/span><\/strong>.<br \/>\nSome webmasters don\u2019t have any idea that creating many &lt;title&gt; tags in a page may refute the potential value of their &lt;title&gt; tag.\u00a0Why? Because search engines only need 1 &lt;title tag&gt; per page. The other &lt;title&gt; will be ignored by the search engines.<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">2. Place your best keywords in your &lt;title&gt; tag.<br \/>\n<\/span><\/strong> Did you know that the most valuable tag to search engines is your &lt;title&gt; tag?<br \/>\nThat\u2019s why you should add your most important keyword in the first part of your &lt;title&gt; tag, then add the second next most important keywords, and so on.<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">3. Always be aware of the length.<\/span><\/strong><br \/>\nIt is just a waste of time and effort if your title is too long for the standard characters and pixels that Google require. Why? Because search engines will just truncate titles that exceed their standard length. For Google, the standard length is usually between 50-65 characters, or 512 pixels wide. When the title exceeds the standard length, it will show an ellipsis \u201c\u2026\u201d to indicate that your &lt;title&gt; tag has been cut off.<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">4. Keep your &lt;title&gt; relevant to your page.<\/span><\/strong><br \/>\nSome webmasters are using or adding lines that are not totally related to the page but what they did is wrong. Always keep in mind that your &lt;title&gt; is the reflection of your page content. No matter how good your content is, if your title is not relevant, it will have a negative impact to your site.<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">5. Begin every keyword &lt;title&gt; with a capital letter<\/span><\/strong> because it\u2019s easier to read and that is the proper format in creating a &lt;title&gt;.<\/p>\n<p><strong><span style=\"color: red;font-size: medium\">6. Add emotion or excitement.<\/span><br \/>\n<a href=\"https:\/\/moz.com\/blog\/are-your-titles-irresistibly-click-worthy-viral\" target=\"_blank\" rel=\"noopener\">Dan Shure<\/a> blogger of MOZ mentioned that <em>\u201cYour title should conjure the right emotion in viewers.\u201d<br \/>\n<\/em>Here are some words that express excitement:<\/strong><\/p>\n<ul>\n<li>killer<\/li>\n<li>amazingly<\/li>\n<li>fantastic<\/li>\n<li>FREE<\/li>\n<li>mistakes<\/li>\n<li>mind-blowing<\/li>\n<li>surprising<\/li>\n<li>staggering<\/li>\n<li>surprisingly<\/li>\n<li>uncommonly<\/li>\n<li>unusually<\/li>\n<li>irresistibly<\/li>\n<li>seductively<\/li>\n<li>tempting<\/li>\n<li>unexpected<\/li>\n<li>unbelievably<\/li>\n<li>astonishing<\/li>\n<li>astoundingly<\/li>\n<li>remarkably<\/li>\n<li>insanely<\/li>\n<li>viral<\/li>\n<li>epic<\/li>\n<\/ul>\n<p>Adding exclamation points and writing it all caps can also bring a big impact to your title because of its sense of urgency.<\/p>\n<p>e.g. <strong><em>FREE 30-Day Trial for All Serviced Offices &#8211; LIMITED OFFER ONLY!<\/em><\/strong><\/p>\n<p><strong><span style=\"color: red;font-size: medium\">7. \u00a0Choose the right &lt;title&gt; separator.<\/span><\/strong><br \/>\nHere are some separators that most of the webmasters are using.<\/p>\n<p><a href=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Title-Separator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6216\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Title-Separator.jpg\" alt=\"Title Separator\" width=\"807\" height=\"121\" \/><\/a><\/p>\n<p><strong><span style=\"color: red;font-size: medium\">8. Study your target keywords.<\/span><\/strong> For me, this is the most important part when creating a &lt;title&gt;.\u00a0 You can have good keywords by studying your competitors\u2019 target keywords. How?<\/p>\n<p>First, make sure you have a <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;continue=https:\/\/adwords.google.com\/um\/identity?hl%3Den_US&amp;hl=en_US&amp;ltmpl=signin&amp;passive=0&amp;skipvpage=true\" target=\"_blank\" rel=\"noopener\">Google Adwords<\/a> account.<br \/>\nLog in to your <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;continue=https:\/\/adwords.google.com\/um\/identity?hl%3Den_US&amp;hl=en_US&amp;ltmpl=signin&amp;passive=0&amp;skipvpage=true\" target=\"_blank\" rel=\"noopener\">Google Adwords<\/a> account.<strong><br \/>\n<\/strong>Once you are already logged in, go to tools&gt;keyword planner.<\/p>\n<p><a href=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-Get-New.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6240\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-Get-New.png\" alt=\"Google Adwords Get New\" width=\"921\" height=\"535\" \/><\/a><\/p>\n<p>On the Google Adwords sidebar, click find new keywords and get new search volume data.<\/p>\n<p><a href=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-KP.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6236\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-KP.jpg\" alt=\"Google Adwords KP\" width=\"551\" height=\"579\" \/><\/a><\/p>\n<p>Add your target product or service and your competitor URL.<br \/>\nThen click the GET IDEAS button.<\/p>\n<p><a href=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-Result.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6241\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/10\/2015_11_Google-Adwords-Result.png\" alt=\"Google Adwords Result\" width=\"1061\" height=\"587\" \/><\/a><\/p>\n<p><strong><span style=\"color: green;font-size: medium\">BOOOOOOM\u2026<\/span><\/strong><\/p>\n<p>You have now sets of good keywords.<br \/>\nYou just need to filter it and pick the keywords that are not too competitive, but high in search traffic.<\/p>\n<p><strong><strong><span style=\"color: red;font-size: medium\">START NOW AND OUTRANK YOUR COMPETITORS!<\/span><\/strong><\/strong><\/p>\n                <\/div>\n            <\/div>\n            \n                            <div class=\"mt-20\">\n                    <h4 class=\"heading5 font-semibold text-grey mb-10\">Recent Posts<\/h4>\n                    <div class=\"grid lg:grid-cols-3 sm:grid-cols-2 2xl:gap-10 gap-6\">\n                            <div class=\"overflow-hidden\">\n        <a href=\"https:\/\/prelive.ceosuite.com\/en-jp\/blog\/global-connectivity-using-our-network-as-your-regional-passport-2\/\" class=\"block group\">\n            <div class=\"overflow-hidden\">\n                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leading-[normal] text-black inline-flex items-center \">\n                        <span class=\"inline-block mr-3 group-hover:mr-4 transition-all duration-300\">Read More<\/span>\n                        <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/icons\/link-arrow-black.svg\"\n                            alt=\"link\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n    <div class=\"overflow-hidden\">\n        <a href=\"https:\/\/prelive.ceosuite.com\/en-jp\/blog\/service-excellence-anticipating-needs-before-they-become-requests-2\/\" class=\"block group\">\n            <div class=\"overflow-hidden\">\n                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/07\/Discover-how-CEO-SUITE-delivers-service-excellence-through-premium-workspaces-1024x682.png\"\n                    alt=\"Service Excellence: Anticipating Needs Before They Become Requests\" class=\"aspect-[380\/298] object-cover w-full group-hover:scale-105 transition-all duration-300\">\n            <\/div>\n            <div class=\"3xl:px-6 xl:px-5 px-4 py-5 bg-white\">\n                <p class=\"text-body-extra-small font-medium text-grey leading-[normal] mb-4\">\n13\/07\/2026<\/p>\n                <h6 class=\"text-body-medium font-medium leading-[normal] text-black mb-3 line-clamp-1\">\nService Excellence: Anticipating Needs Before They Become Requests<\/h6>\n                <div class=\"text-body-small font-normal leading-[160%] text-grey line-clamp-2 mb-4\">\n                <\/div>\n                <div>\n                    <button class=\"text-body-small font-medium leading-[normal] text-black inline-flex items-center \">\n                        <span class=\"inline-block mr-3 group-hover:mr-4 transition-all duration-300\">Read More<\/span>\n                        <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/icons\/link-arrow-black.svg\"\n                            alt=\"link\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n    <div class=\"overflow-hidden\">\n        <a href=\"https:\/\/prelive.ceosuite.com\/en-jp\/blog\/business-setup-your-gateway-to-the-worlds-fastest-growing-markets-2\/\" class=\"block group\">\n            <div class=\"overflow-hidden\">\n                <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/uploads\/2026\/06\/Your-Gateway-to-the-Worlds-Fastest-Growing-Markets-1024x682.png\"\n                    alt=\"Business Setup: Your Gateway to the World\u2019s Fastest-Growing Markets\" class=\"aspect-[380\/298] object-cover w-full group-hover:scale-105 transition-all duration-300\">\n            <\/div>\n            <div class=\"3xl:px-6 xl:px-5 px-4 py-5 bg-white\">\n                <p class=\"text-body-extra-small font-medium text-grey leading-[normal] mb-4\">\n24\/06\/2026<\/p>\n                <h6 class=\"text-body-medium font-medium leading-[normal] text-black mb-3 line-clamp-1\">\nBusiness Setup: Your Gateway to the World\u2019s Fastest-Growing Markets<\/h6>\n                <div class=\"text-body-small font-normal leading-[160%] text-grey line-clamp-2 mb-4\">\n                <\/div>\n                <div>\n                    <button class=\"text-body-small font-medium leading-[normal] text-black inline-flex items-center \">\n                        <span class=\"inline-block mr-3 group-hover:mr-4 transition-all duration-300\">Read More<\/span>\n                        <img decoding=\"async\" src=\"https:\/\/prelive.ceosuite.com\/wp-content\/themes\/ceo-suite\/resources\/images\/icons\/link-arrow-black.svg\"\n                            alt=\"link\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n     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